Borgo Santo Pietro Group – Copywriter and Communication Specialist (Full-time), Borgo Santo Pietro Group, Firenze

Are you very creative and thinking forward? Be part of lifestyle branding in an exciting work environment. Be part of creating new campaigns

Borgo Santo Pietro Group is a dynamic, fast-growing company with a solid international presence in the luxury lifestyle industry. Our growth is driven by enthusiasm and creativity together with a continued strive for excellence and are we seeking like-minded people to join us in our great

work environment.

Based in Florence, the Borgo Santo Pietro Group is a constant and rapidly expanding company which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants and a holistic Spa; Saporium Michelin star restaurant in Florence; Satori custom yacht; Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide.

We are seeking a creative and driven, marketing and PR oriented writer, with previous experience in lifestyle and/or hospitality industries.

Key Responsibilities:

– Write copy for SEO, websites, social media, newsletters, brochures, and other marketing materials.
– Adhere to each company of Borgo’s guidelines and tone of voice to ensure consistency across all communication channels.
– Edit and proofread copy to ensure accuracy, grammar, punctuation, and adherence to style guides.
– Create storytelling/messaging frameworks for the social media team and brand narratives to effectively communicate key messages per social media post.
– Adapt writing style and tone to suit different platforms and target demographics, including B2B and B2C audiences.
– Conduct research to understand target audiences’ ever-changing needs, market trends, and competitor benchmarking to tailor messaging effectively.
– Stay updated on industry trends and best practices in copywriting, advertising, and marketing to continuously improve skills and techniques. This also flows over to graphic illustration of quick and concise CTA information.


– Previous experience in luxury goods/services
– Good organizational skills
– Multitasking attitude
– Fluent in both english and italian Candidati a questa offerta